Facial serums can be confusing. They’re the kind of product that not many people know about or how and when to apply, but when used correctly, you’ll wonder how you ever lived without them.
Besides being super-nourishing, a lot of serums have huge anti-ageing benefits – from smoothing fine lines and wrinkles, to brightening and evening out your skin, a serum can really benefit your complexion. A serum is like a skin treatment (usually with a gel-like consistency) that works to deliver an extra shot of collagen, moisture and intensive nutrients to your skin. Use the serum after you’ve cleansed and dried your skin. Apply liberally and give it a minute or two to absorb in, then follow it up with a good Hydrating or Nourishing Cream. Serums should be used both in the morning and at night after cleansing your face.